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Photo number:
Photo #175776

[Image taken 7.11.21] Haxby Road, York. The sign is close to the ring road but also Haxby Cycleway. It's a sign that gives all the wrong messages: it's an old fashioned worn-out design giving an old-fashioned (engraved at the top is text that dates it to 2002) worn-out message: "Safe Journey Thank you for driving Carefully" (Sic). What's needed in these times of climate change, and increasing levels of obesity and air pollution, are straightforward messages: "When visiting York please arrive by train or if you must drive at least use Park & Ride", or "Could you have made your journey by cycling, walking or wheelchairing today?" Plus there’s a cycle and pedestrian route running alongside (see: #175776) users of which have a much better view and more time to see the sign. So why no, ‘Goodbye and thank you for not using a motor vehicle for this trip’? This old sign is an example of what Professor Ian Walker at Swansea University terms motonormativity: "Decisions about motor transport, by individuals and policy-makers, show unconscious biases due to cultural assumptions about the role of private cars..." There are further examples in York at the Monkgate Health Centre: #170530. Other images here today: #175775 and links.

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